Elite Athlete is a collective of performance-focused brands, design solutions, and training tools — united by one mission: to redefine how movement is supported.

Our Team

  • Asif Juzar

    Founder & CEO

  • Caleb Burgess

    Regional Sales Director

  • Asim Sheikh

    Sales Manager

  • Shaheen Tarawala

    Operations Manager

Our Focus

From performance equipment and functional training gear to recovery tools and activewear, we curate and deliver high-quality solutions for every level of movement — whether you're building a space or building yourself.

Our Belief

We believe performance isn't one-size-fits-all. Movement looks different for everyone — but the need for quality, design, and support is universal. If you move, you belong.